# BOOK N' COOK — SMS (MMS) + Email Campaign Copy (v2)
CTA everywhere: **call 1-800-611-2863** (trackable).
**Standing rules applied (see SMS-CREATIVE-REQUIREMENTS.md):** every SMS tile is a bespoke 480x480 animated GIF themed to its headline (send 1 = offer hero); copy is <=140 chars, emoji-free, GSM-7-safe; opt-out platform-appended.
GIFs: `assets/generated/sms/<offer>-sms<n>.gif` · QA gate: `python tools/qa-sms-v2.py`

## SMS — THE CANNONBALL COMBO - Orlando waterpark from $99
| # | GIF | Chars | Message |
|---|---|---|---|
| 1 | lakes-sms1 | 125 | BOOK N' COOK: Your table is ready. 4 days, 3 nights in Orlando plus 4 pirate waterpark tickets from $99. Call 1-800-611-2863. |
| 2 | lakes-sms2 | 116 | Ninety-nine bucks. A whole Orlando vacation for less than a theme park lunch. Call 1-800-611-2863 and we'll cook it. |
| 3 | lakes-sms3 | 97 | A $100 dining credit comes baked into every Cannonball Combo. Yes, baked in. Call 1-800-611-2863. |
| 4 | lakes-sms4 | 110 | Pirates found the wave pool. 41,000 gallons, 30-ft slides, a 516-ft lazy river. From $99. Call 1-800-611-2863. |
| 5 | lakes-sms5 | 103 | Your menu ticket is getting cold. Tables for the $99 Orlando combo are going fast. Call 1-800-611-2863. |
| 6 | lakes-sms6 | 120 | Kids yelling CANNONBALL again? Aim them at Orlando. 4 waterpark tickets plus a real villa from $99. Call 1-800-611-2863. |
| 7 | lakes-sms7 | 98 | It's almost FRY-day. Trade the group chat for a lazy river. Orlando from $99. Call 1-800-611-2863. |
| 8 | lakes-sms8 | 103 | Last call, order up. $99, 4 waterpark tickets, $100 dining credit. Call 1-800-611-2863 before we 86 it. |

## SMS — THE BOARDWALK BUFFET - Myrtle Beach from $99
| # | GIF | Chars | Message |
|---|---|---|---|
| 1 | myrtle-sms1 | 130 | BOOK N' COOK: Now serving the Boardwalk Buffet. 4 oceanfront days in Myrtle Beach plus 2 ride bands from $99. Call 1-800-611-2863. |
| 2 | myrtle-sms2 | 113 | Corn dogs and coasters, ocean on the side. Unlimited Family Kingdom rides all day. From $99. Call 1-800-611-2863. |
| 3 | myrtle-sms3 | 99 | A $100 dining credit baked in. That is a LOT of boardwalk corn dogs. From $99. Call 1-800-611-2863. |
| 4 | myrtle-sms4 | 109 | Our ferris wheel is made of onion rings. The real one is even better, and it's included. Call 1-800-611-2863. |
| 5 | myrtle-sms5 | 94 | Soft-serve sandcastle season is open. Oceanfront resort, lazy river, $99. Call 1-800-611-2863. |
| 6 | myrtle-sms6 | 107 | Beach, rides and zero dishes to wash. The only buffet you will never regret. From $99. Call 1-800-611-2863. |
| 7 | myrtle-sms7 | 106 | Tide is high. Prices are not. 4 days, 3 nights on the sand from $99. Call 1-800-611-2863 before high tide. |
| 8 | myrtle-sms8 | 100 | Final boarding for the Boardwalk Buffet. $99, 2 ride bands, $100 dining credit. Call 1-800-611-2863. |

## SMS — THE SMOKY STACK - Gatlinburg $149 plus $150 gift card (ends Jul 31)
| # | GIF | Chars | Message |
|---|---|---|---|
| 1 | gatlinburg-sms1 | 128 | BOOK N' COOK: The Smoky Stack is hot off the griddle. 4 days in Gatlinburg plus a $150 gift card from $149. Call 1-800-611-2863. |
| 2 | gatlinburg-sms2 | 85 | Math that pours like syrup: pay $149, get a $150 gift card back. Call 1-800-611-2863. |
| 3 | gatlinburg-sms3 | 94 | 60,000 sq ft of indoor waterpark. Wild Bear Falls splashes rain or shine. Call 1-800-611-2863. |
| 4 | gatlinburg-sms4 | 84 | Pancake peaks. Syrup falls. A $150 gift card on top. From $149. Call 1-800-611-2863. |
| 5 | gatlinburg-sms5 | 101 | This offer expires July 31, then the $150 gift card is off the griddle for good. Call 1-800-611-2863. |
| 6 | gatlinburg-sms6 | 92 | Fireplace, full kitchen, 70 acres next to the national park. From $149. Call 1-800-611-2863. |
| 7 | gatlinburg-sms7 | 109 | Gas money covered. Spend your $150 gift card on the drive, the dinner or the fudge shop. Call 1-800-611-2863. |
| 8 | gatlinburg-sms8 | 105 | Order up, last stack. $149 plus a $150 gift card plus Wild Bear Falls. Ends July 31. Call 1-800-611-2863. |

## SMS — THE EPIC ENTREE - Epic Universe pkg from $399 (phone-only)
| # | GIF | Chars | Message |
|---|---|---|---|
| 1 | epic-sms1 | 120 | BOOK N' COOK: The Epic Entree has landed. 4 days in Orlando plus 2 Epic Universe tickets from $399. Call 1-800-611-2863. |
| 2 | epic-sms2 | 112 | A whole universe on one plate. 2 Epic Universe tickets plus a free park shuttle, cooked in. Call 1-800-611-2863. |
| 3 | epic-sms3 | 99 | Five worlds. One park. Zero cooking. The newest theme park on Earth from $399. Call 1-800-611-2863. |
| 4 | epic-sms4 | 112 | Our dragon breathes sriracha. Universal's breathes real fire. Go compare. Tickets included. Call 1-800-611-2863. |
| 5 | epic-sms5 | 91 | This deal is phone-only. You cannot book it online, period. From $399. Call 1-800-611-2863. |
| 6 | epic-sms6 | 104 | Skip the ticket line math. 2 Epic tickets, transport and a $100 dining credit. One call: 1-800-611-2863. |
| 7 | epic-sms7 | 103 | Space is limited. Literally, it is a universe. Lock in your Epic Entree from $399. Call 1-800-611-2863. |
| 8 | epic-sms8 | 86 | The last table in the universe is open. Get seated for your stay. Call 1-800-611-2863. |

---

## EMAILS (4 per offer; yellow navbar [logo left, image phone CTA right] + ANIMATED GIF hero + 2 lines + CTA → tel:1-800-611-2863)
Heroes are now animated GIFs: `assets/generated/email/<offer>-hero<n>.gif` (hero1 = core scene animated; hero2-4 bespoke to each email's theme, no reuse). Navbar images: `navbar-logo.png`, `navbar-phone.png` (clickable tel link).

### CANNONBALL COMBO
| # | Hero | Subject | Preheader | H1 | Line 1 | Line 2 | CTA |
|---|---|---|---|---|---|---|---|
| 1 | lakes-hero1.gif | Your $99 vacation is plated 🍳 | Orlando + pirate waterpark, served hot | POOLS SO FRESH, THEY'RE SERVED DAILY | Four days in Orlando with a pirate waterpark on the side. | We booked the fun — you just bring the floaties. | CALL 1-800-611-2863 |
| 2 | lakes-hero2.gif | 4 waterpark tickets, baked in | Wave pool. Slides. Lazy river. Yours. | THE CANNONBALL COMBO | Wave pool, 30-ft slides and a 516-ft lazy river — all included. | Plus a $100 dining credit, because cannonballs burn calories. | RING THE KITCHEN ☎️ |
| 3 | lakes-hero3.gif | $99 is not a typo | Villa + 7 pools + waterpark. Ninety-nine. | NINETY-NINE BUCKS. SERIOUSLY. | A villa, seven pools and a waterpark for less than dinner for four. | Our accountant is furious. Call before he wins. | CALL 1-800-611-2863 |
| 4 | lakes-hero4.gif | Don't let it get cold ❄️ | Last tables for the Cannonball Combo | DON'T LET IT GET COLD | Vacations always taste worse reheated. | Your table — and your tube — won't float around forever. | GRAB MY TABLE ☎️ |

### BOARDWALK BUFFET
| # | Hero | Subject | Preheader | H1 | Line 1 | Line 2 | CTA |
|---|---|---|---|---|---|---|---|
| 1 | myrtle-hero1.gif | Now serving: the beach 🏖️ | Myrtle Beach + unlimited rides, $99 | CORN DOGS & COASTERS, OCEAN ON THE SIDE | Four oceanfront days with all-day Family Kingdom ride bands. | The park is a 5-minute stroll. The ocean is zero minutes. | CALL 1-800-611-2863 |
| 2 | myrtle-hero2.gif | Our ferris wheel is onion rings | The real one's better (it's included) | THE BOARDWALK BUFFET | Two unlimited-ride wristbands are baked into your stay. | So is a $100 dining credit. We don't do small portions. | RING THE KITCHEN ☎️ |
| 3 | myrtle-hero3.gif | All-you-can-beach, $99 | Lazy river + Coconut Willy's + sand | ALL-YOU-CAN-BEACH | This is the only buffet where seconds mean another day in the sun. | Sunscreen not included. Everything else basically is. | CALL 1-800-611-2863 |
| 4 | myrtle-hero4.gif | Tide's coming in on this deal 🌊 | Final boarding for the Boardwalk Buffet | LAST SCOOP OF SUMMER | Sandcastle soft-serve melts. So do $99 oceanfront deals. | Call before the tide takes this one back out. | GRAB MY TABLE ☎️ |

### SMOKY STACK
| # | Hero | Subject | Preheader | H1 | Line 1 | Line 2 | CTA |
|---|---|---|---|---|---|---|---|
| 1 | gatlinburg-hero1.gif | Pancake mountains are real 🥞 | Gatlinburg + a $150 gift card, $149 | PANCAKE PEAKS. SYRUP FALLS. | Four days in the Smokies, stacked tall and dripping with savings. | Oh — and there's a $150 gift card on top. Like butter. | CALL 1-800-611-2863 |
| 2 | gatlinburg-hero2.gif | We do your math: $149 → $150 | The trip that tips YOU | MATH THAT POURS LIKE SYRUP | Pay $149 for the package, get a $150 Visa gift card back. | We're not great at business. You're great at vacation. | RING THE KITCHEN ☎️ |
| 3 | gatlinburg-hero3.gif | Rain can't cancel this waterpark | 60,000 sq ft. Indoors. Bear-approved. | SPLASH RAIN OR SHINE 🐻 | Wild Bear Falls is a 60,000 sq ft indoor waterpark with your name on it. | The bear gets the innertube first. House rules. | CALL 1-800-611-2863 |
| 4 | gatlinburg-hero4.gif | Off the griddle Jul 31 ⏳ | The Smoky Stack won't stack forever | LAST STACK ON THE GRIDDLE | This offer slides off the menu July 31 — gift card and all. | Nobody likes a cold pancake. Call now. | GRAB MY TABLE ☎️ |

### EPIC ENTRÉE
| # | Hero | Subject | Preheader | H1 | Line 1 | Line 2 | CTA |
|---|---|---|---|---|---|---|---|
| 1 | epic-hero1.gif | A universe on one plate 🌌 | 2 Epic Universe tickets, cooked in | A WHOLE UNIVERSE. ON ONE PLATE. | Two Universal Epic Universe tickets, served with your Orlando villa. | Five immersive worlds. One extremely smug family group chat. | CALL 1-800-611-2863 |
| 2 | epic-hero2.gif | Our dragon vs. theirs 🐉 | Spoiler: theirs breathes real fire | DRAGON-TO-DRAGON COMPARISON | Ours breathes sriracha. Universal's breathes actual fire. | Go judge for yourself — the tickets are already on your tray. | RING THE KITCHEN ☎️ |
| 3 | epic-hero3.gif | You can't book this online | Phone-only. Fork optional. | THE PHONE-ONLY SPECIAL ☎️ | This entrée isn't on any menu — it's only served by phone. | Free ride to the park included. Napkins optional. | CALL 1-800-611-2863 |
| 4 | epic-hero4.gif | Space is limited (it's a universe) | Last tables for the Epic Entrée | LAST TABLE IN THE UNIVERSE | Epic tickets, free shuttle and a $100 dining credit baked in. | Get seated for your stay before the portal closes. | GRAB MY TABLE ☎️ |
